A recent blog post is titled, “Top 10 Tips for LuLaBro,” and includes pointers such as “Play to Your Strengths,” “Be Handy,” and “Stay Macho.”Īnd for as much controversy as the company has attracted recently after being sued by sellers over the quality of the goods, both men and women independent retailers ardently defend LuLaRoe. LuLaBro’s don’t let other LuLaBro’s wear dresses,” and so on).
#LULAROE RANDY ROAD TRIPPER MOVIE#
In addition to dozens of Facebook pages created by individual LuLaBros, there’s a LuLaBro website,, created by two anonymous “bros” who say they are “the biggest supporters with an opinion.” On the site, there is a “LuLaBro Code,” mirroring the set of rules from the 1999 movie Fight Club, with a shameless dash of machismo (“1. While most LuLaRoe clothing is for women and children, there are three unisex shirts that are modeled by men on the company’s website, each given either a unisex or a masculine name: “Randy,” “Patrick,” and “Mark.” Men involved with LuLaBro help manage their significant others’ inventory they model LuLaRoe clothes for charity and in some cases, they’re hosting pop-up shops on their own. There are more than 20,000 “LuLaBro” hashtags on Instagram, and while that’s paltry compared with the more than 2.5 million “LuLaRoe” hashtags, it’s still worth noting.Īnd the sellers’ interest is not passive. While LuLaRoe says it doesn’t have data that breaks down its independent retailers by gender, there has been an outgrowth of men’s interest in the women-focused apparel company, most visibly on social media. By 2014, 74.4 percent of the industry was made up of women, while the percentage of men working as direct sellers had more than doubled to 25.6 percent. was made up of 87.9 percent women, 12.1 percent men, according to data from the Direct Selling Association (DSA), an industry trade group. The shift not only is marked for LuLaRoe, a company whose sales surpassed $1.8 billion in 2016, but also reflects demographic changes in the direct selling industry on a larger scale. This content is not available due to your privacy preferences. “ LuLaRoe focuses on messages of empowerment - not just women’s empowerment, though that is a part of it,” he explains. And now, as it turns out, Brower says he loves his gig, not just because of the money, but also because he’s bought into the company’s motivational mantras. But his monthly LulaRoe income surpassed what he made at the dealership.
“If you would have told me a year ago I would be quitting my job to sell women’s clothes, I would have told you you were crazy,” Brower tells Yahoo Style. One self-proclaimed LuLaBro, Landen Brower, recently quit his job at a car dealership, where he’d worked for 14 years, to become a full-time LuLaRoe retailer - which entails being recruited to purchase rounds of clothes to sell at your own pace - with his wife.
They even have a name for themselves: “LuLaBros.” While many of the narratives about men signing up with the brand are similar - a woman becomes an independent LuLaRoe retailer, and when her business picks up, her partner picks up some of the slack - there are men who have embraced the LuLaRoe sales culture as their own. But four years later, it’s not just women who feel empowered to become independent LuLaRoe retailers: Men want in on the action too. (Photo: Courtesy of /lularoe)ĭeAnne Stidham was a single mother of seven looking for a way to provide for her family when she founded LuLaRoe in 2013. Men might be behind the sale of some of these LuLaRoe leggings.
0 kommentar(er)
